Crowdfunding Tips and Tricks

Stumbled upon an excellent article by Kathryn Castaneda today regarding “crowdfunding.” She offers her insights and provides a terrific video example of a crowdfunding campaign.

The first thing to understand if you are traveling this path, though, is to know for every widely publicized successful campaign (Amanda Palmer, Veronica Mars, etc.) there are many, many that barely succeed or do not succeed at all. The uber successes are almost always due in part to the built in audience or web presence they already have. Not to say you can’t have a very successful campaign if you don’t already have a web presence, it just takes a bit more work.

Read her article “The Beast Called “Crowdfunding”: Tips and Tricks” here.

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