DA VINCI for Free is the best marketing strategy ever

Here’s something of interest from Filmmaking.net:

Some colorists I have talked to have been very disappointed to discover that Blackmagic Da Vinci is about to be offered for free (or at least a slightly limited version). Even though I will still be buying the software (the limitations of the free version will be a bit too much for me to use it as I need), I think this is the smartest possible thing that Blackmagic could have done, and I applaud them for it.
filmmaking.net articles

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