The Reel Truth: Everything You Didn’t Know You Need to Know About Making an Independent Film

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  1. Yuri Rutman says:
    12 of 12 people found the following review helpful:
    5.0 out of 5 stars
    Film Finance & Distribution Reality Check 101, February 5, 2011
    By 

    This review is from: The Reel Truth: Everything You Didn’t Know You Need to Know About Making an Independent Film (Paperback)

    As someone who heads a global film finance consulting, production, and distribution company ([…]), I come across hundreds if not thousands of investors, private equity funds, filmmakers, producers, and even former studio executives who are completely clueless or in the dark about the realities of what it takes to finance, produce, and distribute a film. It seems the majority of filmmakers and producers are still looking to make films like its 1995 and Sundance is like the Powerball lotto just waiting for a film to premiere there and be sold for gazillions of dollars.

    To add insult to injury, some of the worst offenders in not educating filmmakers and film producers on the realities of the film business are the top film schools in the United States. If they were to only take a portion of their marketing dollars for recruiting and apply it to more practical books and instructors such as Reed Martin, we’d go back to a time when we would have much better films with larger distribution options available.

    Hence, Reed Martin’s book is really the only film school one needs, or if you are already in film school, this book should be your bible and holy grail on the semantics of the film business, the realities of distribution, film festivals, and all the chaos and noise in between.

    It covers some very detailed and fine points on the realities of everything from raising money, to financing your own films (which we suggest to all first time filmmakers), to attaching cast, to various distribution options and how its evolving in terms of video on demand, digital distribution, etc.

    Reed gives a very straight forward, politically incorrect reality check to what really goes on inside the minds of film investors, film festivals, agents, actors, directors, etc. While film schools may teach film theory 101 and MBA students may learn about film finance by reading the trades, this book is the intersection of everything that one needs to get a good grip on reality.

    As I am writing this review, the 2011 Sundance film festival just came to an end with 38 films being acquired for distribution. I don’t know if those filmmakers read this book or its just an evolving process, but I think if more filmmakers and producers really dug deep into the core of the principles of The Reel Truth, there would be much more fluidity and success in making the kind of films that pave a roadmap for a filmmakers success.

    Heck, even after reading this book, now I want to make a film on my smart phone camera and not worry about going through the headaches of pre-sales, hollywood agents, and a gazillion other middle men.

    Take it from someone who is in these trenches and walked the walk. This books needs to be the Old Testament, New Testament, Koran, Bagvadhgita, Sutras all rolled up in one as the core reading material for film professors, film students, producers, directors, actors, writers, agents, attorneys, and private equity investors who are thinking of investing in film and the movie business.

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  2. Justin Q. Jefferies says:
    8 of 8 people found the following review helpful:
    5.0 out of 5 stars
    Great manual for first-time filmmakers, May 17, 2009
    By 

    This review is from: The Reel Truth: Everything You Didn’t Know You Need to Know About Making an Independent Film (Paperback)

    The book is packed with war stories and informative on topics for budding filmmakers like avoiding screenplay theft, getting song clearance, and low cost/high impact marketing to get films seen.

    The author, Reed Martin, researched the book well, and it is extremely up-to-date…so much that it reads like a newspaper in places. Martin is a film journalist, film school professor, former industry executive, scriptwriter, and filmmaker. His perspective qualifies him to write the book. He’s like the Jared Diamond of the film world.

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  3. D. J. Barr says:
    6 of 6 people found the following review helpful:
    5.0 out of 5 stars
    Buy this book NOW!, July 26, 2009
    By 
    D. J. Barr (Asheville, NC) –
    (REAL NAME)
      

    This review is from: The Reel Truth: Everything You Didn’t Know You Need to Know About Making an Independent Film (Paperback)

    I told myself that I was never going to read another book about independent filmmaking. I found it was a distraction from actually doing the work necessary to make a film happen.

    However, I was recently made aware of The Reel Truth: Everything You Didn’t Know You Need to Know About Making an Independent Film.

    If are hoping to succeed in the film business, you must get this book. Reed Martin has done a great service for the independent film industry and for those of us who want to be a part of it. He is a unique combination of academic credentials, journalist and practical experience and his book benefits.

    He interviewed over one hundred notables in the industry and has gleaned their insights on everything from screenplay to distribution. The content is current, enlightening and encouraging and should be required reading for all film courses and by anyone who dreams of one day completing their own masterpiece.

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