Would You Cast Actors Based On Twitter?

Here’s the most recent post from Jason Brubaker at FilmmakingStuff.com:

Would You Cast Actors Based On Twitter?

Yesterday I met with a pretty well known Indie producer. We were talking about audience engagement and how filmmakers are now responsible for sourcing an audience. I’m a sucker for useful, actionable tips. So I asked him how he engages his audience.

Actors Hired Based On Their Twitter Followers

To give you an idea of budget range, this guy produces movies around two-million dollars. And one way he builds buzz is by hiring a socially active team, especially when it comes to casting actors. Here is an overview of how he casts his movies:

  1. Hold an audition for the actors.
  2. For each role, narrow down to two equally talented actors.
  3. Choose the actor who has greater Twitter followers. (Facebook fans and email lists count too.)

He then sets it up so cast and crew continually promote the project from prep through post and into distribution. This ongoing engagement provides rabid fans with value – they get frequent, awesome updates. And from a producing perspective, this shared social engagement helps to inexpensively spread word of mouth. What do you think? Would you cast actors based on Twitter followers?

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